Powered by the Ethereum blockchain and launched in 2017, Decentraland (MANA) is ‘the world’s first virtual world owned by its users’. Those users can create and monetise content, as well as experience the unique features of Decentraland’s ecosystem. By purchasing plots of virtual land to navigate and build on, users trade two tokens: MANA, based on Ethereum, and non-fungible LAND, for which MANA must be burned. Trading digital goods like avatar costumes and other paraphernalia backed by Ethereum, Decentraland’s community are exemplary of the enormous creativity that blockchain technology can foster. With Decentraland’s decentralised autonomous organisation (DAO) governance, users are key to shaping Decentraland and determining how its world behaves as well as the platform’s policies.